CASE STUDY 01 /
HYATT HOTELS
Led executive task force to create portfolio brand standards, content playbooks, asset libraries.
DELIVERABLES /
+Video Brand Guidelines & Standards
+Social Media Brand Content Playbook
+Ecommerce Activation Modeling
+Content Asset Library Creation
RESULTS /
+Increased Organic Engagement by 100%+
+Increased Ad Conversion 3-4x on Average
+Lowered Customer Acquisition Costs
+Increased Website Conversion Rates 13%
CASE STUDY 02 /
ROSEWOOD MX
Content Playbook: visual identity refresh, video content for social media engagement, website & digital ads.
DELIVERABLES /
+Content Playbook Creation
+Visual Aesthetics & Identity Refresh
+Brand, Social, Ad Video Production
+Lifestyle Content Creation
RESULTS /
+Generated $110k in 29 Days
+50k Organic Follower Growth
+2-4x Increases in Ad Conversions
+Millions in Direct Bookings Annually
CASE STUDY 03 /
CHOICE HOTELS
Multi-year paid & organic social media advertising initiative for national co-op marketing + brand teams.
DELIVERABLES /
+Social Content Playbook
+Content Library Production, National Footprint
+Visual Identity & Brand Refresh
+Ad Asset Strategy & Creation
RESULTS /
+HSMAI Gold & Platinum Awards
+Outperformed booking revenue estimates by $41M+
+Increased Conversion Rates 13x on Average
+Increased Return on Ad Spend (ROAS) 1300%+
CASE STUDY 04 /
HAWAIIAN ISLANDS
Original content initiative to showcase the accessible Hawaiian Islands distributed to a global network.
DELIVERABLES /
+Content Playbook Accessible Travel
+Social First Video Reels, Posts, Stories
+Original Episodic Video Series
+Lifestyle Video & Photography
RESULTS /
+Distributed to 100+ Million Followers
+Over 10+ Million organic engagements
+Engagement Rate ~5% on average
+Garnered 250 Million in Total Reach
RECENT CLIENTS /
+HYATT HOTELS
+BANYAN TREE MAYAKOBA
+ROSEWOOD HOTELS
+THE HAWAIIAN ISLANDS
+THE CARLYLE HOTEL
+TULUM MEXICO
+THOMPSON HOTELS
+TERRANEA RESORT
+FAIRMONT MAYAKOBA
+JW MARRIOTT
+HYATT REGENCY TAMAYA
+PARADISUS HOTELS
+THE RITTENHOUSE
+THE DON CESAR
+HILTON HOTELS
+MARRIOTT HOTELS
+NIZUC RESORT
+LA CANTERA RESORT
+EXCELLENCE HOTELS
+ATELIER RESORT
+CHAMINADE RESORT
+GRAND HYATT PLAYA
+ARGONAUT SAN FRAN
+EXCELLENCE HOTELS
+HYATTS SAN ANTONIO
+SANCTUARY MONTEREY
+PARK HYATT NYC
+HERSHA HOSPITALITY
+LITTLE PALM ISLAND
+LANDRYS GROUP
+POST OAK HOTEL
+KIAWAH ISLAND RESORT
+SUNRIVER RESORT
+BERNARDUS LODGE
+MONTEREY PLAZA
+XCARET MEXICO
+THE MARKER
+PARADISE POINT RESORT
+DESTINATION HOTELS
+ATLANTIS BAHAMAS
+FAIRMONT HOTELS
+MARYLAND TOURISM
+PINEHURST RESORT
+PEBBLEBROOK HOTELS
+BENCHMARK HOSPITALITY
+SAGE HOSPITALITY
+GOLDEN NUGGET
+KINGSTON RESORTS
+SKAMANIA LODGE
+CHOICE HOTELS
+CONRAD FT LAUDERDALE
+MARRIOTT MARQUIS TX
04 /
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